Play Time Music Festival

Generative Identity

The concept is inspired by the Mongolian pattern, Ulzii Hee, the symbol of happiness and eternity. The pattern is embodied within the logo redesign to manifest never ending music, dancing. The way the logo generates is inspired by the way people dance when listening to the different genres of music at the festival — tapping of foot, raising of arms and jumping up and down.

The generative logo was created using HTML, CSS & Javascript.