The Complex Risk Analytics Fund, United Nations
Brand Identity
The Complex Risk Analytics Fund, short CRAF’d, is a new multilateral financing instrument to support a stronger data ecosystem and expand shared capabilities for using data to better anticipate, prevent, and respond to complex risks in fragile and crisis-affected settings.
The design of Nimbus was specifically crafted to visually represent the interconnected nature of CRAF’d’s data ecosystem, showcasing the complexity and interdependencies of risk data and crisis analytics. It serves as a symbolic representation of the intricate network of information that enables comprehensive risk assessment and crisis management.
Six nimbus design elements were created to cohesively work together with the existing logo of the brand. Depending on the type of campaign, the color of the nimbus designs change to the brand colors, purple and yellow. The nimbus design remains white in other communications.
Additional Credits
Brand Designer: Camila Pinzon
Brand & Web Designer: Gemma Martinuzzi
